Photo quote first
Send front label, back label, seal, liquid level, box, and certificate photos to understand the buyback range.
醇香商行
Instant Quote
Please send photos of the bottle front, back label, seal, base, liquid level, and outer box. We will quote based on year, condition, accessories, and recent market demand.
Front label, back label, seal, base, liquid level, outer box, or certificate.
Product Details
Use this section to check the bottle version, quote factors, recent references, and related buyback notes before sending photos.
Chunxiang Wine Merchants — buyback of 1978 Big Feitian Moutai
WhatsApp: 46135667
Tel: 852-46135667
WeChat: C8X882
1978 is the eve of China's reform and opening up. The large Feitian Moutai produced in this year has unique historical significance. Tissue paper packaging is hand-labeled, and each bottle bears witness to the changing times. Chunxiang Wine Merchants provides free door-to-door service in all 18 districts in Hong Kong, with instant cash settlement, allowing you to sell your treasures with peace of mind.
1978 Feitian Moutai If you can clearly see the year, batch, custom logo and capsule status in the photo, you can usually get a more realistic reference price first.
1978 - Moutai standing at a turning point in history
Feitian Moutai, which was manufactured in 1978, is at a critical moment when China is moving from isolation to opening up. This year's Kweichow Moutai distillery still uses the traditional tissue paper packaging process, wrapping paper and tying bottles one by one by hand. The bottle body is made of sauce-colored glazed ceramic, which feels warm and thick to the touch. At that time, the export version Feitian Moutai was mainly sold to Southeast Asia, Hong Kong and Macao, while the domestic version was launched under the five-star brand. Due to its age and varying preservation conditions, it is extremely rare for the 1978 Feitian Moutai to survive intact to this day.
The original tissue paper should be tied with hemp rope or cotton rope. The knot position should be consistent with the factory practice. It should not be re-wrapped later.
The export version should be accompanied by an English back label and the words "China Cereals, Oils and Foodstuffs Import and Export Corporation", and the printing style should comply with the specifications of the 1970s.
The cork is covered with plastic capsule, and there should be no obvious looseness or signs of secondary sealing at the sealing area.
The glaze on the bottle should be even and without cracks. There may be slight traces of use on the bottom, which is normal aging.
The market conditions of the Moutai belonging to the 1978 Feitian Moutai will change. The following is only for short-term reference; the actual price will be determined based on the payment in your hand.
| status | Recent trading range (HKD) | Remarks |
|---|---|---|
| Excellent condition, original tissue paper | HK$85,000 – 120,000 | Top price buyback, same-day cash |
| There's tissue paper and plenty of wine. | HK$60,000 – 85,000 | High price priority |
| The tissue paper is incomplete, but the wine is acceptable | HK$40,000 – 60,000 | Quotation after professional evaluation |
| Only the bottle remains, and there is less liquid. | HK$25,000 – 40,000 | Negotiate based on specific situation |
The 1978 Moutai has been in high demand among collectors in Hong Kong and Mainland China in recent years due to its historical label of "the eve of reform and opening up". Some auction houses have listed this year as a special auction, and the transaction premium rate is significantly higher than that of other years in the same period, reflecting the market's clear preference for Moutai, a year with strong historical narrative.
1978 Feitian Moutai There is no need to judge the authenticity by yourself first. The front and back of the bottle, the spray code on the bottle cap, the anti-counterfeiting label, the bottom of the bottle, the fill level and the outer box are clearly visible. We will divide the version according to the photos first.
If the photo of the 1978 Feitian Moutai is clear enough, you can usually explain the version and main deduction points first.
1978 Feitian Moutai When handing over, only the wine and accessories will be checked, no ID is required; no further questions will be asked after completion.
For details on door-to-door collection, inspection and settlement, see How to Sell; for guidance on boxes and certificates, see Wine Buyback FAQ.
Please refer to the price of Feitian Moutai in 1978.Moutai buyback market, and then replenish the image to confirm that the version is the same.
If you have similar wines on hand, you can check them out.Moutai Buyback.
I would like to ask first about the buyback value of 1978 Feitian Moutai?
WhatsApp: 46135667
Tel: 852-46135667
WeChat: C8X882
The final price of the 1978 Feitian Moutai will be based on the actual product; we will help you get an approximate range during the photo stage.

Buyback FAQ
Key notes on year, condition, packaging, and price before sending photos for a quote.
Yes. Clear photos of the label, seal, liquid level, box, and certificate are usually enough for an initial buyback range.
Year, version, seal condition, fill level, label integrity, box and certificate completeness, and storage traces are the main quote factors.
If the initial quote is suitable, Hong Kong or Macau inspection can be arranged. Payment is completed after the bottle is verified.
Doorstep buyback in Hong Kong and Macau
Send photos first, then book inspectionHow Chun Xiang handles buyback
Chun Xiang provides initial quotes based on brand, year, bottle condition, liquid level, seal, box, and certificate status. If the quote is suitable, doorstep inspection can be arranged before immediate settlement.
Send front label, back label, seal, liquid level, box, and certificate photos to understand the buyback range.
After the initial quote is accepted, Hong Kong or Macau doorstep inspection can be arranged.
Payment is completed after the actual item is verified on site.
No forced sale. Quote, inspection, and settlement details are handled confidentially.