How Moutai Became China’s Leading Baijiu and a Global Luxury Brand

Key points of this article (organized): Before Moutai was hyped, it was more expensive than other wines, but many people liked it because of its quality.

First: excellent quality

Before Moutai was hyped, it was more expensive than other wines, but many people liked it because of its quality. Because the special craftsmanship creates excellent quality and taste, some people who pursue quality life naturally have a special liking for Moutai. The alcohol content of Moutai has been stable at 52 ~ 54, which has been the lowest among Chinese famous wines for a long time. It also has the characteristics of "no sore throat, no headache, can relieve fatigue and calm the mind."

Second: Moutai Group itself is not low in value.
Moutai Group can be said to be the veteran of baijiu enterprises, with many brands, ranging from high-end Feitian Moutai to mid-to-low-end Moutai Prince Wine and Moutai Welcome Wine. Moutai Group's wine is not only sold to high-income people, but also to low- and middle-income people. Therefore, the consumer group is huge, and the publicity is naturally very strong. With the source of consumption, Moutai Group's baijiu will sell well, and at the same time, this brand will also create a sunshine avenue in the market.

Third: Collection will not depreciate in value
If Moutai cannot be sold, its value will not be damaged by time, but will increase year by year, and even become a collectible over time. This is the biggest advantage that distinguishes Moutai from other products. Therefore, investing in Moutai is equivalent to depositing money in the bank. It is a transaction that repays principal and interest.

Fourth: Moutai process
The more high-end the wine process, the more complicated it is. The production process of Feitian Moutai is the Kunsha process, which requires a one-year production cycle, including two feedings, nine cooking times, eight fermentations, seven wine extractions, and then three years of storage, blending, and finally one year of storage. It takes five years from raw materials to delivery. Maotai-flavor Moutai is a pure natural product fermented from pure grains. It does not add any flavor ingredients (including pigments, sweeteners, flavors, etc.), making it unique among all baijiu at home and abroad.

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If the wine has been idle for a long time, you can sort out the Moutai information related to "China's baijiu's "First Brother" Road: How Moutai went from a local famous wine to a global one". It is best to first confirm whether the box is original, whether there is any leakage, whether the wine label is complete, and whether the source information is still there. Old baijiu should pay special attention to leakage, capsule and back label font.

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