From Scarcity to Brand Premium: Five Pillars of Moutai Collecting

Key points of this article (organized): Due to geographical factors, the output of Moutai is not large.

1. Low output

Due to geographical factors, the output of Moutai is not large. Some people say that only Moutai can brew Moutai. This is true. That is why Moutai wants to build Moutai Airport in Renhuai City, with the purpose of transporting Moutai out. How much Moutai is sold in the market every year has been fixed since the brewing five years ago, so scalpers continue to hoard Moutai, so there is no need to worry about the depreciation of Moutai. Even if Moutai can solve the production problem, it will not be put on the market in large quantities, which will reduce profits and reduce value.

2. You can keep it.

The alcohol content of Moutai is generally 53 degrees. This temperature can not only lock water molecules very well, but also kill most microorganisms. So Moutai will be more fragrant and more expensive. Feitian Moutai that is more than 10 years old can easily be sold for tens of thousands of yuan, and those that are more than 50 years old can even fetch premium prices.

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If you want to avoid a large gap in valuation, you can sort out the Moutai information related to "From Scarcity to Brand Premium: Deconstructing the Five Core Collection Logics of Moutai". It is recommended to check the seal, fill level, year mark and completeness of accessories first, and then compare the recent transaction demand. Old baijiu should pay special attention to leakage, capsule and back label font.

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Physical verification: don’t just use the year to push prices

Take "From scarcity to brand premium: Deconstructing the five core collection logics of Moutai" as an example. Valuation cannot only look at the wine name or year. The first layer first distinguishes the version and packaging, the second layer looks at the sealing, fill level, wine label, outer box and accessories, and the third layer compares recent demand and buyer acceptance.

In practice, we will first check whether the bottle cap capsule, date batch number and back label font match the characteristics of the same era. Then check the fill level, fill level, traces of wine leakage, sealing integrity and whether the outer box accessories are complete. If the information is insufficient, the online valuation can only be used as a preliminary reference; after supplementing the photos, it will be easier to narrow the range to a settlement level.

Therefore, the market price or collection judgment in the short article should be used in conjunction with physical verification. Sellers can first prepare photos of the front label, back label, seal, bottom, fill level and packaging, and then confirm the final quotation based on the physical storage state.