A Sunflower Moutai Collector's Notes: Dating and Authenticating Bottles by Label Details

Key points of this article (organized): For most friends, the two trademarks "Feitian" Moutai and "Five Star" Moutai are better known to the public, while "Sunflower" has almost no sense of existence. Most people have never seen it, let alone heard of it.

For most friends, the two trademarks "Feitian" Moutai and "Five Star" Moutai are better known to the public, while "Sunflower" has almost no sense of existence. Most people have never seen it, let alone heard of it. In fact, "Sunflower brand" Moutai is a product of a special era, produced from 1967 to 1975.

The products were once sold overseas and famous throughout the country. Due to their short existence, only a few of them exist today. Therefore, the "Sunflower brand" Moutai either appears at major auctions or is hidden in the homes of old Moutai enthusiasts.
In fact, "Sunflower brand" Moutai is a product of a special era, produced from 1967 to 1975.
The products were once sold overseas and famous throughout the country. Due to their short existence, only a few of them exist today. Therefore, the "Sunflower brand" Moutai either appears at major auctions or is hidden in the homes of old Moutai enthusiasts.

Sunflower brand Sunflower brand Sunflower is also divided into two types, one is the large leaf Sunflower, and the other is the Small-Leaf Sunflower.
The text on the front and back of Daye Sunflower wine label are in Traditional Chinese. "Daye Sunflower" Moutai was only produced in small quantities from 1967 to 1968, so the number in existence is very small.
Since Daye Sunflower has not been registered overseas and has not been used for a long time, people once thought that this Moutai was just a legend, or simply denied the authenticity of this period of history.

At a Chinese aged-wine auction on 10 July 2012, a 250 g bottle of 'Large-Leaf Sunflower' Moutai numbered 3313 sold for RMB 575,000. The result immediately caused a sensation among collectors.
The special big leaf Sunflower left a stunning glimpse in the history of Moutai. It not only enriches the Moutai collection as a rare and rare variety in a special period, but also becomes a special comment on the portrayal of the times.

Because the "Daye Sunflower" trademark was not successfully registered overseas at that time, the "Small-Leaf Sunflower" trademark of Shandong Cereals and Oils Import and Export Company was used instead.
The Sunflower pattern on its trademark has obviously become smaller, so it is called Small-Leaf Sunflower, and all the Chinese characters on its main label have been changed from the original traditional Chinese to simplified Chinese.

Small-Leaf Sunflower trademark was used from about 1968 to 1975. Compared with Daye Sunflower, Small-Leaf Sunflower has more copies in existence. We can see on the market The Sunflower brand Moutai that arrived is generally Small-Leaf Sunflower. On June 18, 2021, it sold for a million pounds (about 9 million yuan) at Sotheby's auction in the UK. "Sunflower brand" Moutai is also "Small-Leaf Sunflower".

Three Revolutions Sunflower

In 1975, the export trademark "Sunflower" was discontinued and "Feitian" was restored. However, the "Sunflower" wine label was not cancelled.
In 1978, with the approval of relevant departments, in the spirit of diligence and frugality, the 258,000 "Sunflower brand" export trademarks that had been printed were used for domestic sales packaging. The main label of the wine consists of the Sunflower brand trademark and Chinese and English patterns. There are no streamers, but the back label of the three revolutions is still on the back of the bottle, so this wine is commonly called "Three Revolutions Sunflower" or "Three Revolutions Sunflower" by the Tibetan community. This wine is wrapped in white tissue paper, and its quality is the same as Moutai, the three major revolutions sold domestically at the same time. During this period, a rare phenomenon occurred in China's domestic Moutai trademark: "Golden Wheel" and "Sunflower" were flying together, domestic sales and export sales were the same, and domestic sales Moutai with two different trademarks were issued at the same time.

Sunflower brand Moutai is a product of a special era. The big leaf Sunflower only existed for about one year, the Small-Leaf Sunflower only existed for about 8 years, and the three revolutions Sunflower also only existed for one year.
Since it does not last long, the Sunflower brand Moutai has a strong sense of the times, special historical significance, and great collection and commemorative value.

How to quickly convert idle baijiu into cash?
Welcome tobuy back Moutai series, Get a professional buyback quote.

(Pictures and texts come from the Internet)

Get a valuation for your Sunflower brand Moutai collection

If the wine has been idle for a long time, you can first organize the Moutai information related to "Sunflower Moutai Collector's Notes: How to Determine Age and Authenticity from Bottle Label Details". It is best to first confirm whether the box is original, whether there is any leakage, whether the wine label is complete, and whether the source information is still there. Old baijiu should pay special attention to leakage, capsule and back label font.

• WhatsApp instant quotes:46135667 (Click here to chat directly)
• Service scope: Free door-to-door service in all areas of Hong Kong (Hong Kong Island, Kowloon, New Territories, and outlying islands)
• Valuation speed: WhatsApp photo inquiry, reply within 10 minutes
• Delivery method: Same day cash / bank transfer, no hidden fees

WhatsApp inquiry for estimate