Five Steps to Verify Authenticity: A Complete Illustrated Guide to Detecting Counterfeit Feitian Moutai (Applicable to New Versions After 2020)

Key takeaway (case sharing): At Chunxiang Wine Merchants, we understand the preciousness of Moutai wine, not just as a delicious fine wine, but also as an asset with investment and collection value.


1. First, observe the gear teeth on top of the cap. The gear lines on genuine liquor are full and well-defined, with a width roughly consistent with the white space between the gear teeth; whereas the gear lines on counterfeit liquor are thinner than the gaps.

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2. Next, we can see a small dot between the characters "" (Máo) and "" (Tái) on the cap. Genuine liquor has this mark, while counterfeit liquor does not.

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3. Finally, let's look at the production date, production batch number, and serial number on the cap of genuine liquor. The production date and production batch number are aligned in two lines, while the serial number is centered and aligned with the numbers above; in contrast, counterfeit liquor's production date and production batch number are left-aligned.

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1. Comparing the genuine and counterfeit liquor in the image below, the colors of the Feitian Goddess emblem on the genuine bottle are noticeably clearer and more saturated, appearing bright and lustrous overall; the counterfeit liquor, on the other hand, has duller colors.

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2. First, look at the character "" (zhù). In genuine liquor, there is a certain gap between the radical and the character; in counterfeit liquor, there is no gap and they are almost connected.

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3. Next, look at the character "" (biāo). The strokes of "" in genuine liquor are fuller and more rounded, with an overall flatter appearance; counterfeit liquor's overall appearance is slender.

Accurate Moutai identification

4. From the image below, we can observe these subtle details. First, for genuine liquor, the lines on the bottom wristband are clean with no other lines passing through; for counterfeit liquor, there are arm lines passing through the two lines of the wristband. In addition, the other ribbons and skirt edges of genuine liquor have distinct, irregular protrusions, while counterfeit liquor displays regular arcs.

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1. Under UV light, the sea-blue label of genuine liquor shows a clear and uniform grid pattern; if there is no grid or it is blurry, it can be identified as counterfeit liquor.

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2. The number "7" in the barcode on the back label of genuine liquor is straight, while counterfeit liquor will have a slight curve. In addition, the "1" in genuine liquor has a slightly upturned top serif; counterfeit liquor's top serif naturally points downwards.

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3. From the image, we can observe the subtle details in the introduction of Moutai liquor, specifically the characters "" (jiǔ) and "" (tè). Genuine liquor has the following characteristics: the character "" has no full dot, and the two dots in "" are inconsistent.

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4. In the detailed image of the back label's wheat ear, a small dot mark can be seen on genuine liquor, which is absent on counterfeit liquor.


Get an Instant Valuation for Your Feitian Moutai Collection

Is there a fine wine in your cabinet that deserves a re-evaluation? Chunxiang Wine Merchants offers a comprehensive service including professional free appraisal, transparent and fair quotations, and same-day cash transactions.

  • WhatsApp Instant Quote: 46135667 (Click to chat directly)
  • Service Area: Free door-to-door service across all of Hong Kong (Hong Kong Island, Kowloon, New Territories, Outlying Islands)
  • Valuation Speed: WhatsApp photo inquiry will receive a reply within 10 minutes
  • Payment Method: Cash / bank transfer on the same day, no hidden fees

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Frequently Asked Questions (FAQ)

Is there a big difference in the resale price of different vintages of Feitian Moutai?

There is a very significant difference. The 2024 new edition is approximately HK$1,500–2,500 per bottle; the 2010–2015 editions are about HK$3,000–6,000; older editions from before 2000 can reach five-figure prices; and local state-owned editions from the 1980s–1990s can even reach six-figure prices. The older the vintage and the better the condition, the higher the premium.

What is the price difference between unopened and opened Feitian Moutai for resale?

Unopened original cases with complete cartons, inner labels, and outer boxes will be bought back at the full price; unopened single bottles will be bought back at 95% of the price; missing outer boxes will be bought back at 85%–90%; opened bottles with intact seals can still be bought back (price estimated based on volume and vintage), but bottles less than half full will be heavily discounted.

How to authenticate Feitian Moutai?

Key points to check: 1) the anti-counterfeit flashing label on the plastic cap; 2) whether the laser anti-counterfeit code on the back label can be scanned; 3) the embossed text on the bottle base and the printed vintage; 4) the speed at which the lacing dissipates after shaking the liquor (genuine products have fine, long-lasting lacing for over 15 seconds). We also offer free appraisal services.

What is the buyback process at Chunxiang Wine Merchants?

Customers can send photos of their liquor via WhatsApp (46135667), and we will provide an initial estimate within 10 minutes. After confirming interest, our appraiser will arrange a free on-site re-inspection across Hong Kong. The final resale price will be confirmed on the spot, and payment will be made immediately in cash or via bank transfer. The entire process can be completed within one day.

Why choose Chunxiang Wine Merchants over other recyclers?

Chunxiang Wine Merchants has over ten years of professional experience in luxury liquor buyback. Our appraisers are knowledgeable about the characteristics and market trends of new and old versions of various brands. We offer transparent valuations, instant quotes, cash payments, and never undervalue items. We have also established stable secondary market channels to ensure customers receive the highest market resale price.