"Is the price of Zodiac-themed Moutai 'plummeting'? Chunxiang Wine Merchants Trading Company helps you unlock the true price, so you don't have to panic anymore!"
Key points of this article (price trends): Is the 2025 Year of the Snake Moutai price "crashing" below its guide price, and is Feitian Moutai hitting a new low?
Zodiac Moutai has always been a sought-after item for collectors and enthusiasts, especially newly released vintage wines, which often generate a buzz upon launch. However, have you noticed, fellow wine lovers, that recently the prices of Zodiac Moutai on the market, especially for the 2025 Year of the Snake Moutai (Yisi), have experienced a significant "crash," causing many holders to panic? Chunxiang Wine Merchants will delve into this situation with you to alleviate your concerns!
According to the latest market report, the wholesale and retail prices of this Year of the Snake Moutai, dubbed the final work of the twelve zodiac signs, quickly fell below the official guide price of RMB 2,499 (approximately HKD 2,699 at current exchange rates) in the first quarter of 2025. By early April, the price had even dropped to around RMB 2,450 (approximately HKD 2,646), setting a new "worst record" in the history of Zodiac Moutai. This decline stands in stark contrast to the surge in prices and significant premiums seen during last year's Year of the Dragon Moutai release, clearly reflecting the rapid adjustment in consumer preferences and market supply-demand dynamics. Some liquor merchants have lamented that the business of buying liquor is tough now, and collectors feel there's little value in acquiring it.
In fact, the price "crash" of Year of the Snake Moutai is not an isolated incident. We have observed that Feitian Moutai 53% ABV, 500ml, as Moutai's core product, continued to see price declines in 2025. For example, on September 14, the market reference wholesale price for a single bottle of Feitian Moutai was reported at RMB 1,770 (approximately HKD 1,911), a further drop of RMB 10 from the previous day, hitting a new low since its listing. Some e-commerce platforms even listed a twin-bottle set of Feitian Moutai for RMB 3,400, bringing the price per bottle down to only RMB 1,700 (approximately HKD 1,836). These figures indicate that the price of Feitian Moutai has fallen by over 20% from early 2024 to present, with channel prices now below RMB 2,000.
Behind this phenomenon is a microcosm of the entire baijiu market's deep adjustment. In 2025, the liquor industry entered a "three-periodcombined impact" situation, meaning a new round of policy adjustments, a period of transformation and differentiation in consumption structure, and a deep adjustment period of inventory competition. In the first half of the year, the baijiu industry generally faced the dilemma of "declining volume and price, rising costs," with production continuing to shrink. The market also saw a widespread phenomenon of "price inversion," affecting over 60% of enterprises. The past "enterprise-led" model is gradually shifting to a new normal where "consumers define value." Coupled with significant changes in consumption scenarios, such as a sharp decrease in high-end banquets and government consumption, this has led to weak overall demand in the baijiu market and high inventory for distributors.
Many friends naturally worry about the loss of value when they see the price of their beloved Zodiac Moutai fall. However, Chunxiang Wine Merchants wants to tell everyone: no need to panic! Although the market fluctuates, the "true value" of every aged baijiu requires professional evaluation. Even for Zodiac Moutai, where market enthusiasm may have slightly cooled, professional authentication and an understanding of market trends can help you unlock its true value. We will provide the most accurate valuation based on key factors such as whether the liquor is a genuine product from "Kweichow Moutai Co., Ltd.," whether it is a historical version or limited edition recognized by the collector's market, and whether the packaging condition, seal, label, and preservation status are intact.
We deeply understand the cultural and investment value of Moutai, and not all Moutai has the potential to retain value. For beautifully designed, limited-edition liquors like Zodiac artistic bottle Moutai, if well-preserved, they still possess both cultural and investment appeal and remain popular at auctions. Through Chunxiang Wine Merchants' professional team, we will provide you with free valuations and the most attentive service, ensuring your treasure is worth its value and that you won't "undersell" due to temporary market fluctuations.
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