Are Zodiac Moutai Prices Falling? Chunxiang Wine Merchants Explains the Market and Valuation

Key points of this article (price trends): In 2025, the Year of the Snake, the price of Moutai "dived" below the guide price, and Feitian Moutai also reached a new low?

Zodiac sign Moutai has always been sought after by collectors and enthusiasts, especially the newly released vintage wines, which often cause a craze as soon as they are launched. However, have you noticed that the price of the zodiac Moutai on the market recently, especially Moutai in 2025, the Year of the Snake, has seen an obvious "diving" phenomenon, causing many holders to panic? Chunxiang Wine Merchants will analyze this situation in depth with you and help you resolve your doubts.

According to the latest market report, in the first quarter of 2025, the wholesale and retail prices of Moutai, known as the final product of the Chinese Zodiac for the Year of the Snake, have quickly fallen below the official guidance price of RMB 2,499 (approximately HK$2,699 at the current exchange rate). By early April, the price had dropped to around 2,450 yuan (approximately HK$2,646), setting the "worst record" in the history of the zodiac sign Moutai. This decline is in sharp contrast to last year's year of dragon Moutai, when the price soared and the premium was obvious when it was released. It clearly reflects the rapid adjustment of consumer preferences and market supply and demand. Some wine merchants lamented that it was difficult to start a business of collecting wine from home, and those who wanted to collect it also felt that it was worthless to buy it.

In fact, the "diving" of Moutai price in the Year of the Snake is not an isolated incident. We have observed that the 53-degree 500ml Feitian Moutai, which is the core product of Moutai, will continue to record price declines in 2025. For example, on September 14, the wholesale reference price of Feitian Moutai loose bottles was RMB 1,770 (approximately HK$1,911), which was another RMB 10 drop from the previous day, setting a new low since its listing. There is even an e-commerce platform that sets the price of double bottles of Feitian Moutai at RMB 3,400, which is equivalent to only RMB 1,700 (approximately HK$1,836) per bottle. These figures show that since the beginning of 2024, the price of Feitian Moutai has dropped by more than 20%, and the channel price has fallen below RMB 2,000.

Behind this phenomenon is actually a microcosm of the deep adjustment of the entire baijiu market. In 2025, the alcohol industry has entered a "three-phase superposition" situation, namely a new round of policy adjustment period, a period of consumption structure transformation and differentiation, and a period of in-depth adjustment of existing competition. In the first half of the year, the baijiu industry generally faced the dilemma of "falling volume and price, rising costs", and output continued to shrink. The market has also seen a widespread phenomenon of "price inversion", with more than 60% of companies affected. The past "enterprise-led" model is gradually shifting to a new normal of "consumer-defined value". Coupled with the huge changes in consumption scenarios, such as the significant reduction in high-end banquets and government consumption, the overall market demand for baijiu is weak and dealer inventories are high.

When many friends see the price of their beloved zodiac sign Moutai falling, they will naturally worry about the loss of value. However, Chunxiang Wine Merchants would like to say something to everyone: Don’t panic. Although the market fluctuates, the "true price" of every old wine requires professional evaluation. Even for the zodiac sign Moutai, which is slightly less popular in the market, professional identification and understanding of the market context can help you unlock its true value. We will give you the most accurate valuation based on key factors such as whether the wine is authentically produced by "Kweichow Moutai Co., Ltd.", whether it is a historical version or limited edition recognized by the collector market, and whether the packaging condition, capsule, wine label and storage condition are intact.

We are well aware of the cultural and investment value of Moutai, and not all Moutai have the potential to maintain value. For beautifully designed and limited-edition wines like the Zodiac Art Bottle Moutai, if well-preserved, they still have dual cultural and investment topics, and are still new favorites at auctions. Through the professional team of Chunxiang Wine Merchants, we will provide you with a preliminary valuation and the most considerate service to ensure that your treasures are worth the money and will not be "sold out" due to temporary market fluctuations.

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