From sought-after release to collectible: How the 2017 Year of the Rooster Moutai gained lasting appeal

Key points of this article (organized): My name is Chunxiang Wine Merchants, and I specialize in buyback rare and famous wines.

1. Inspiration from the success of Hou Mao: the full awakening of market collection value

When Moutai, the Year of the Rooster, was released in 2017, the market's attitude toward zodiac wine was very different from previous years. The price of Bingshen Year of the Monkey zodiac wine increased explosively in 2016, making collectors aware of the scarcity and strong premium potential of zodiac wine. That one "Collection interest" The formation laid a mass foundation for Jichao's popularity.

The Moutai zodiac wine series itself integrates zodiac culture, five elements culture, traditional Chinese painting art and other elements into one, and has special artistic taste and collection value. As the fourth product in the series, Chicken Grass has successfully inherited the market popularity brought by Monkey Grass.

2. Official strategic promotion: focusing on scarcity and culture

The decisive factor for the successful promotion of Dingyou Rooster Year Wine into a collectable product is the official approval of Moutai strategic item Confirmation of status and grand promotion.

• Launched in a high profile and became an instant hit: On January 6, 2017, Ji Mao was grandly launched in Guiyang, and officials invited nearly 200 guests to attend the press conference. Subsequently, Moutai was carried out on various media such as TV stations, the Internet, high-speed rail, and airports.vigorously promote. This unprecedented level of attention has brought chicken grass to widespread attention.
• Initial price surge: Due to the market enthusiasm and official support, sales of Moutai in the Year of the Rooster exceeded 17 million yuan as soon as it was released that day. Its price once soared to a high of RMB 2,288 or even RMB 2,399 per bottle, an increase almost as high as that time.Feitian Moutai Three times the price. This immediate high price established its status as a "high-priced hot item."
• Cultural significance blessing: Moutai officially launched Moutai in the Year of the Rooster through a grand promotion Scarcity and culture are focused and amplified. Chicken Mao Liquor is carefully blended with high-quality base alcohol that has been collected for many years. It has rich historical charm, outstanding craftsmanship, and high-end aesthetic value.Yajian collection grade products.

The official strategic promotion has made Ji Mao not only a bottle of wine, but also a cultural symbols. After the end of the Year of the Rooster, its price has continued to grow steadily, its popularity has not diminished, and it is generally out of stock in the market.

3. Long-term value lock-in: non-standard wine embodies Moutai aesthetics and value-preserving ability

The transformation of chicken grass from a short-term "hot commodity" to a long-term "collectible" depends on its performance Non-standard wine The intrinsic value and Moutai’s control over the high-end market:

• Strong price and market acceptance: In the zodiac series, the Year of the Rooster Zodiac sign Moutai The market recognition of wine is higher and the price is firmer. Although its market price (reference price in 2024 is about RMB 8,500, and the original box price in October 2025 is about RMB 3,720) is much lower than horsegrass (RMB 19,800) and fescue (RMB 30,500), its price stability and liquidity are still outstanding.
  • In terms of market price in Hong Kong, as of October 2025, the quoted price of Dingyou Chicken New Year Wine (500ml) in Hong Kong is approximately HKD4,900 to HKD6,980 No wait.
• Cultural inheritance and upgrading: Zodiac wine integrates traditional Chinese culture with baijiu culture, and adapts to the upgrading of consumer demand in terms of drinking value and collection value. Moutai Through the success of the Zodiac wine series, it has activated an old wine market segment with a scale of 200 billion.
• Quality and drinking experience: Chicken Mao uses the classic Feitian Moutai as its base liquor, with a delicate and sweet taste and outstanding sauce aroma. The body of Zodiac wine is blended with high-quality base wine that has been collected for many years. It complies with baijiu, which is mellow and harmonious after "aging".No dry mouth after drinking characteristics.
• Key points for avoiding pitfalls and preserving value: Due to the huge appreciation potential of chicken grass, there are also situations in the market where there are fake wines, fake wines, or wines of different vintages. Professional collection and buyback require attention to authenticity identification techniques: such as letters on the bottom of bottles The hook under "J" should be curved(Fake wine usually lacks this curvature), there should be small dots in the sorghum grains of the five-star trademark, and check whether there are 5 serrations on the mouth of the bottle cap. These details also push up the Authentic and in good condition threshold and value.

All in all, the initial popularity of Moutai in the Year of the Rooster was catalyzed by market speculation enthusiasm and official promotion; and the reason why it became a "collectible" lies in the cultural connotation, superior wine quality, and Moutai zodiac series given to it by Moutai "One drink, one Moutai" Its unique cultural status ensures its long-term value preservation and appreciation potential.

---

Chunxiang Wine Merchants Sincerely invites you to professionally buy back your Year of the Rooster Moutai

us Chunxiang Wine Merchants We are well aware of the solid position of Dingyou Year of the Rooster Moutai in the collection market, and are committed to providing collectors with the most professional and considerate buyback services.

Whether your collection is a single bottle or an original box, as long as it is in good condition and has a clear provenance, we are happy to purchase it in cash at a competitive price.

Dingyou Year of the Rooster Moutai (2017) buyback reference price

Product name	Specifications	Market price (RMB)	Hong Kong dollar valuation (according to the exchange rate of the day: RMB 1 ≈ HKD 1.07)
Year of the Rooster Moutai	500ml (original box)	About ¥3,720	About HK$ 3,980
Year of the Rooster Moutai	500ml (single bottle/bulk)	Market circulation price reference	About HK$ 5,200 - 5,500

Note: The above Hong Kong dollar price is the RMB market price provided by the source material and converted at an exchange rate of approximately 1:1.07.For reference only. The actual buyback value must be determined after professional appraisal based on the year and condition of the actual wine (such as weight, seal integrity, wine label condition, etc.) and the market supply and demand situation on the day.

We understand that collecting old wines is the result of years of hard work, and its value requires professional treatment. We promise:Professional appraisal, fair quotation, instant cash transaction.

How to quickly convert idle baijiu into cash?
Welcome tobuy back Moutai series, Get a professional buyback quote.

Actionable to turn your collection into cash.

---

Get a value for your Feitian Moutai collection

If you want to know the approximate price before settlement, you can sort out the Moutai information related to ""The Rooster Sings Blessings, the Rising Sun: How the Chicken Grass in 2017 Can Be High from the Year Before". You can first use photos to eliminate obvious storage risks, and then arrange physical verification and delivery quotation. Old baijiu should pay special attention to leakage, capsule and back label font.

• WhatsApp instant quotes:46135667 (Click here to chat directly)
• Service scope: Free door-to-door service in all areas of Hong Kong (Hong Kong Island, Kowloon, New Territories, and outlying islands)
• Valuation speed: WhatsApp photo inquiry, reply within 10 minutes
• Delivery method: Same day cash / bank transfer, no hidden fees

WhatsApp inquiry for estimate