Market context / bottle version / buyback logic
A New Life for Collectible Moutai: A Hong Kong Office's Zodiac Moutai Buyback Case
This article documents a real Kweichow Moutai buyback case in Hong Kong. During an annual warehouse inventory, Mr Chan, who runs a local trading company, found 2014 Jiawu Year of the Horse and 2015 Yiwei Yea...
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An Unexpected Windfall During an Inventory Check
Last Tuesday afternoon, we received an enquiry from a local Hong Kong client, Mr Chan. He runs a medium-sized import-export trading company in Kwun Tong. To streamline operating costs, he had recently begun leading his staff through a full annual inventory of the company's climate-controlled warehouse and a reorganisation of the space.
While clearing a shelf deep inside the warehouse, Mr Chan unexpectedly came across several beautifully presented gift boxes. Inside were two brightly coloured bottles of Kweichow Moutai. He recalled that a close business supplier from mainland China had given them to him at an annual company dinner several years earlier. As the company had switched mainly to wine and Champagne for business entertaining in recent years, these high-strength baijiu bottles had remained undisturbed in the climate-controlled warehouse.
Mr Chan wanted to free up warehouse space while turning these valuable idle assets into usable cash flow—which could conveniently fund the company's team-building event the following month—so he decided to find a professional wine and spirits buyer. After comparing online information and customer reviews, he contacted us.
Professional Authentication: Value Is in the Details
Mr Chan first sent preliminary photos of the bottles via WhatsApp. The images showed one red and one yellow bottle of Chinese Zodiac Moutai, both rich in traditional Chinese design. Our experienced appraiser immediately recognised them as the significant Year of the Horse and Year of the Sheep commemorative releases from the Moutai Chinese Zodiac series.

To help us assess their condition more closely, Mr Chan then kindly supplied individual close-up photos. The fine details of the yellow Year of the Sheep Moutai and the stately red Year of the Horse Moutai were clearly visible.


The next day, we arranged for a professional appraiser to visit Mr Chan's office and inspect the bottles in person.
- Seal and anti-counterfeit inspection: Our appraiser carefully used a professional Moutai authentication device to examine the texture of each red cap, the typeface characteristics of the inkjet codes and the concealed security marks. Both bottles were confirmed as genuine factory products, with no sign that the caps had been removed or the seals tampered with through micro-puncturing.
- Condition and weight checks: The two bottles had always been stored in a climate-controlled warehouse away from light, so their boxes and labels showed virtually no oxidation, dampness or yellowing. Precise weighing confirmed that both bottles were within the ideal weight range, with no sign of evaporation or leakage.
As our appraiser patiently explained each of these details, Mr Chan was genuinely surprised: “I never realised there was so much expertise involved in buying back baijiu. Your professionalism gives me complete confidence.”
Product Details and Market-Value Analysis
To give Mr Chan a clear understanding of what the two bottles were worth, we showed him our analysis of current market data:
| Product | Release Year | Format | Collectability | Recent Market Trend and Key Features |
| Kweichow Moutai (Jiawu Year of the Horse) | 2014 | 500ml / 53%vol | ⭐️⭐️⭐️⭐️⭐️ | One of the pioneering releases in the Moutai Chinese Zodiac series—and the second in the range—it features a deep-red ceramic glaze symbolising the Chinese blessing “instant success”. Supply in the market has declined year by year, while prices have remained remarkably steady, making it a highly sought-after bottle among collectors. |
| Kweichow Moutai (Yiwei Year of the Sheep) | 2015 | 500ml / 53%vol | ⭐️⭐️⭐️⭐️⭐️ | Its imperial-yellow ceramic glaze represents the auspicious saying “Three Rams Usher in Prosperity”. The Year of the Sheep Moutai had one of the smallest production runs in the entire Chinese Zodiac series. Known in the trade as the “Hermès of Zodiac Moutai”, it is exceptionally scarce, difficult to find and has considerable room for a market premium. |
Given the bottles' impeccable condition and the exceptional scarcity of the Year of the Sheep release, we offered Mr Chan a price far above his expectations. Both parties happily signed the buyback agreement on the spot, and payment was completed immediately by bank transfer. Mr Chan not only cleared valuable warehouse space but also secured a substantial amount of additional working capital.
Frequently Asked Questions (FAQ)
Q1: Can you still buy my Moutai if I no longer have the original box or if accessories such as the small cups are missing? Will this affect the price?
A: Yes. However, for highly collectible bottles such as Chinese Zodiac Moutai, the completeness of the accessories—including the original presentation box, outer carton, booklet and authentication device—directly affects resale value. A complete set commands the highest buyback price; if anything is missing, a reasonable deduction will be made according to the actual condition.
Q2: Apart from Moutai, what other wines and spirits do you buy?
A: We provide a comprehensive fine-wine and spirits buyback service. In addition to renowned Chinese baijiu such as Moutai and Wuliangye, we pay competitive prices for premium imported spirits—including Hennessy, Martell, Rémy Martin, The Macallan and Karuizawa—as well as top Champagne and wine.
Q3: How do you protect the security of the transaction and my personal privacy?
A: We are a properly registered Hong Kong buyer. The appraisal and transaction can take place either at a secure location chosen by you—such as your office or home—or at our physical shop. We provide immediate settlement by cash or bank transfer and keep all customer information and transaction records strictly confidential.
Give Your Unused Fine Wines and Spirits New Value
Do you also have baijiu, imported spirits or Champagne sitting untouched in a wine cabinet or warehouse? Instead of leaving them to gather dust, let our professional team turn them into real value. We offer a free preliminary online valuation, with a simple process, transparent pricing and collection at your location, so you can unlock their value without leaving home.
Contact us at any time for our best offer of the day:
- WhatsApp: 46135667
- Tel: 852-46135667
- WeChat: C8X882
(Chunxiang Wine Merchants—your local specialist in fine-wine and spirits asset management)
Market quote desk
10 minWant to check your liquor buyback price?
Send clear photos of the bottle front, back label, seal, base, liquid level, and box on WhatsApp for an initial buyback quote.
- Photos
- Front / seal / level
- Review
- Year / version / condition
Prefer to speak first? Call4613 5667
- 01 Send bottle photos
- 02 Confirm condition
- 03 Store or doorstep settlement