Chunxiang Wine Merchants — Sunflower Moutai (1967~1975) Top Vintage High-Price Buyback

WhatsApp: 46135667
Tel: 852-46135667
WeChat: C8X882

Sunflower Moutai is a special version from the Cultural Revolution era, named for its bottle label featuring a sunflower pattern replacing the traditional Flying Apsaras. During the Cultural Revolution, "Flying Apsaras" were criticized as symbols of feudal superstition. The distillery thus replaced them with a sunflower design, symbolizing revolution, creating one of the most politically charged series in Moutai's history. Extremely few Sunflower Moutai bottles remain, making them a top vintage collectible in the realm of old Moutai.

In 1966, the Cultural Revolution swept across China, and the traditional "Flying Apsaras" trademark of the Moutai Distillery was criticized by the Red Guards as one of the "Four Olds" due to its association with deities. The distillery was forced to replace the Flying Apsaras motif with a sunflower – symbolizing "hearts turned towards the red sun" – thus launching the Sunflower edition of Moutai. The Sunflower label design was simple and powerful, featuring a blooming sunflower in the center, surrounded by the characters "Kweichow Moutai Wine."

Sunflower Moutai was primarily produced between 1967 and 1975, with production fluctuating significantly due to the turmoil of the Cultural Revolution. Despite the challenging environment, distillery workers maintained the traditional core processes of koji-making, piling, and fermentation, ensuring that the quality of the liquor did not significantly decline due to the political movement. Some alcohol history scholars believe that, due to the lower production during this period, each batch actually received more ample cellar aging time.

Sunflower Moutai was produced in two main versions: "Large Sunflower" and "Small Sunflower." The former features a larger sunflower pattern and cruder printing, while the latter has a smaller, more refined pattern. Both are considered top-tier collectibles in the vintage market.

Sunflower Moutai (1967-1975) Valuation Key Points

Authenticity of the Sunflower Label. Genuine Sunflower labels are thicker paper, printed using letterpress, and have a slightly tactile, embossed feel; counterfeits are often offset printed, with an overly smooth surface.

Bottle Type and Era Match. During the Sunflower period, predominantly earthenware and early white porcelain bottles were used. The appearance of a milky white glass bottle would cast doubt on the vintage.

Originality of the Seal. Original seals were cotton paper with wax or early plastic caps; evidence of a secondary seal is a major red flag.

Matured Liquor Characteristics. Old liquor aged over fifty years should exhibit a distinct aged soy sauce aroma upon opening, accompanied by herbal and woody notes.

Hong Kong Buyback of Market Conditions

As a unique product of the Cultural Revolution era, Sunflower Moutai's historical value far surpasses the liquor itself. Globally, the estimated number of well-preserved Sunflower Moutai bottles is no more than a few hundred, and each one that appears on the market garners significant attention from collectors. In recent years, the transaction price for Large Sunflower Moutai at international auction houses like Christie's and Sotheby's has exceeded one million Hong Kong dollars. Chunxiang Wine Merchants, as a leading old Moutai buyer in Hong Kong, welcomes owners to contact us anytime for a confidential valuation.

Sunflower Moutai (1967-1975) Recent Hong Kong Buyback of Reference

The table below shows recent transaction references by Chunxiang Wine Merchants. The final valuation will be based on the actual item:

Condition	Recent Transaction Range (HKD)	Remarks
Excellent condition · Large Sunflower (1967-1970)	HK$200,000 – 350,000+	Extremely rare collectible, common item at international auctions
Excellent condition · Small Sunflower (1970-1975)	HK$80,000 – 180,000	Slightly more in existence than Large Sunflower, but still a top-tier collectible
Fair condition · All Sunflower vintages	HK$50,000 – 100,000	Label or seal damaged but liquor intact
Poor condition · Damaged items	HK$20,000 – 50,000	Extremely low liquor level or cracked bottle, only for specimen collection

How to get started? Three simple steps

Step 1: WhatsApp 46135667 with clear photos. Take a photo of the front and back of the bottle, the bottom, the cap, and the outer box. Good lighting is sufficient.

Step 2: Receive a reference valuation within 10 minutes. We do not quote inflated prices; the final confirmation is made upon physical inspection.

Step 3: Arrange an on-site visit. Covering Hong Kong, Kowloon, New Territories, and Macau, we typically arrive within two hours. On-site inspection and immediate cash or FPS payment, no waiting for transfers.

Privacy Protection: No personal information is retained during the entire transaction, no ID documents are photographed, and we will not proactively contact you after the transaction.

Related Recommendations

• San Da Geming Moutai (1966-1982)
• Large Flying Apsaras Moutai (1976-1985)

More from this series: Moutai Buyback

Instant Inquiry for Sunflower Moutai (1967-1975) Buyback Price

WhatsApp 46135667 with clear photos of the front and back of the bottle, outer box, accessories, bottle neck, and bottom. Chunxiang Wine Merchants will reply with a reference valuation within ten minutes. For phone inquiries, call 852-46135667, or add WeChat C8X882.

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