Wuliangye is making steady progress amidst complex and ever-changing challenges.
Time flies, and half the year has passed. Since the beginning of this year, affected by the intertwined impact of the once-in-a-century changes and the once-in-a-century pandemic, the world economy has experienced increased instability and uncertainty. The Chinese economy has actively responded to changes in the external environment and made steady progress amidst complex and volatile challenges.
2022 was a pivotal year for the 14th Five-Year Plan, coinciding with the grand opening of the 20th National Congress of the Communist Party of China. It also marked the beginning of a new round of high-quality development for Wuliangye. Standing at this crucial juncture, under the strong leadership of its new administration, Wuliangye closely followed the national economic development trend, adhered to the core principle of "high-quality market share enhancement," and maintained its focus, achieving continuous improvement in market value and competitiveness, further solidifying its leading position in the strong-aroma baijiu market.
The recently released 2022 semi-annual report shows that Wuliangye's operating revenue in the first half of the year was 41.222 billion yuan, a year-on-year increase of 12.17%; net profit attributable to the parent company was 15.099 billion yuan, a year-on-year increase of 14.38%. From 2016 to 2021, Wuliangye has maintained double-digit revenue growth for six consecutive years, and has become the only listed liquor company to achieve double-digit growth in both revenue and net profit every quarter since the outbreak of the COVID-19 pandemic in 2020. These impressive figures fully demonstrate that Wuliangye has taken another step forward on the road to high-quality development.
Product quality is paramount. Guided by the strategic policy of "focusing on and strengthening the core business," Wuliangye has always regarded the "ultimate pursuit" of quality as the way for the company's long-term development.
Wuliangye boasts a long history of brewing, having weathered over a thousand years of history while remaining true to its original commitment to quality, crafting the finest liquor. While inheriting ancient brewing techniques, Wuliangye strictly adheres to the five-character mantra of "planting, brewing, selecting, aging, and blending" for fine liquor. From the grain stage, they meticulously cultivate and select varieties, actively engage in variety selection and technological innovation, vigorously promote the upgrading and construction of a million-mu (approximately 667 hectares) dedicated grain base for brewing, and continuously improve their product strategic layout.
Inheriting craftsmanship and promoting innovation, Wuliangye focuses its efforts on product development. Driven by the initial aspiration of "meeting consumers' needs for a better life," and adhering to the traditions of ancient brewing methods, pure grain brewing, and meticulous craftsmanship, it implements supply-side structural reforms centered on innovation in both the liquor itself and the brewing process. This has led to the establishment of a comprehensive quality management system covering the entire lifecycle from "a seed to a drop of fine wine." In recent years, Wuliangye has successively won the "Tianfu Quality Award" and the "Asian Quality Excellence Award," becoming the only liquor company in the industry to receive the highest honor in the national quality management field four times.
"Wuliangye's beauty lies in its ecology. Located at 30° North latitude, in the world-renowned golden brewing belt, Wuliangye has enjoyed uniquely advantageous ecological conditions since its inception, and ecology has become its foundation. Whether it's the brewing philosophy of 'harmony between man and nature' or the superior production conditions provided by the ecology, both have contributed to the profound national heritage of Wuliangye's strong aroma. Under the guidance of 'ecological priority and green development,' Wuliangye is vigorously building ecological industrial parks, insisting on providing ecological products, and fully realizing ecological production. It is strengthening R&D investment, applying new technologies and processes to the entire process of 'three wastes' treatment, and is committed to building 'Ecological Wuliangye,' striving to become a benchmark for ecological development in China's liquor industry."
As a crucial element of its core competitiveness, Wuliangye has consistently maintained its development focus, adhering to the strategic theme of "strengthening the brand, optimizing products, and expanding the market." It continuously enhances its cultural attributes, cultivates brand influence, and invigorates brand vitality. With the successive launches of brand culture promotion initiatives such as the Wuliangye 520 Harmony Culture Festival, the Wuliangye Rose Wedding Ceremony at West Lake, and collaborations with programs like "The Forbidden City" and "Politeness! China," Wuliangye is not only revitalizing traditional culture with its historical heritage but also continuously showcasing the elegant charm of its fine liquor. It is telling the story of Chinese baijiu in innovative ways, constantly empowering its brand culture and competitiveness.
Unyielding struggle, time bears witness. As a dynamic market player and a leader in China's liquor industry, Wuliangye is riding the waves of China's economic transformation, standing at the forefront of the times.
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