Is Kweichow Moutai still Moutai if it leaves Guizhou?
Key takeaways (in-depth analysis): "Jiesheng Wine Shop" was one of the earliest distilleries in Moutai Town.
"Jiesheng Wine Shop" was one of the earliest distilleries in Moutai Town. In 1704, Jiesheng Wine Shop officially named its homemade liquor "Moutai liquor". Later, "Moutai liquor" became famous far and wide, and other distilleries in Moutai Town also began to use the name "Moutai liquor". The year 1704 is also recognized as the historical origin of Moutai.
In 1986, Moutai Distillery launched the "Precious" Moutai liquor, and the "1704" seal was used in the trademark design, symbolizing the long history and high quality of Moutai liquor.
1. Who wrote the five characters "Kweichow Moutai liquor"?
In 1985, Kweichow Moutai Distillery decided to launch a new product, "Precious". The important task of writing the "Kweichow Moutai liquor" label was entrusted to the great calligrapher of Lingnan, Mai Huasan. At that time, Mr. Mai Huasan was already in his eighties.
Upon hearing the news, Mr. Mai gladly wrote the five characters "Kweichow Moutai liquor", with a steady and powerful style.
2. Why isn't the English trademark MAOTAI?
In 1915, at the Panama-Pacific International Exposition, Moutai liquor "became famous with a crash." At that time, the English name for Kweichow Moutai liquor was KWEICHOW MOUTAI, using the Wade-Giles romanization.
In 1958, after the implementation of the "Pinyin Scheme for Modern Chinese Characters," the Wade-Giles romanization system was gradually replaced by modern Hanyu Pinyin. However, due to Kweichow Moutai liquor's already well-known image in the international market, the spelling KWEICHOW MOUTAI continued to be used, and the English trademark has consistently been MOUTAI.
3. Can Moutai liquor really not be brewed outside Moutai Town?
In 1974, Moutai launched an off-site production plan. From technicians to production processes, to raw materials, auxiliary materials, production equipment, and even test bases, everything was moved from the Moutai distillery. Experiments were strictly carried out according to the traditional Moutai brewing process and natural changes.
The entire off-site experiment lasted 11 years, going through 9 cycles, 63 rounds, and over 30,000 analytical tests. In 1985, Zhou Henggang, the head of the national liquor appraisal committee, led more than 50 experts to investigate the results and found that Moutai liquor could indeed not be brewed elsewhere.
4. Why is Moutai liquor 53% ABV?
Regarding Moutai's alcohol content, there's a classic experiment: 53.94ml of pure alcohol plus 49.83ml of water does not result in 103.77ml, but rather 100ml, a mysterious reduction of 3.77ml. That is: 53.94 + 49.83 = 100, not 103.77.
This experiment has a profound impact on the baijiu industry. It turns out that at approximately 53% alcohol by volume, or 53 proof, water and alcohol molecules are most tightly bound, in the most stable state, the liquor body is most saturated, and it is most suitable for storage.
5. How many cups can one bottle of Moutai liquor pour?
Feitian Moutai comes with matching Moutai liquor glasses, which not only concentrate the aroma of the sauce-flavored liquor but also facilitate observing the color of the liquor.
Moutai liquor glasses have gone through three generations, with several specifications: the first generation was 15ml, the second generation was 10ml, and the third generation is approximately 8ml. Calculating with a 500ml bottle of Moutai, if an 8ml small liquor glass is used, it can pour about 62 cups.
6. What is the purpose of the red ribbon on Moutai liquor?
The red ribbon on Moutai liquor not only serves a decorative purpose but also acts as a security feature, as the numbers on the inside of the ribbon are the employee numbers of Moutai's packaging staff, allowing for traceability.
In addition, because the ribbon is made of fabric, it has absorbent properties. If the Moutai bottle cap is not tightly sealed, the ribbon will become damp, which can be a preliminary indicator of leakage.
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