How Wuliangye Stays Resilient Through Complex, Fast-Changing Challenges

Extensions of the same wine:Sunflower Moutai Collector's Notes: How to check the bottle label details: sealing fill level.

Key points of this article (organized): As the leading brand of baijiu in China, Wuliangye is guided by the "Brand Power" strategy, focusing on quality as the primary productive force in brand competition, adhering to quality first, advocating culture first, practicing a brand strengthening strategy that better meets the needs of the new development pattern, and making steady progress on the road to forging a world-class brand with Chinese style.

Time flies, and half of the year has passed. Since the beginning of this year, due to the intertwined effects of the changes of a century and the epidemic of the century, world economic development has increased instability and uncertainty. The Chinese economy has actively responded to changes in the external environment and moved forward steadily amidst complex and ever-changing challenges.

2022 is the year of the 14th Five-Year Plan and the 20th National Congress. It is also the beginning of a new round of high-quality development for Wuliangye. Standing at a key node, Wuliangye, with the vigorous efforts of the new leadership team, closely followed the general trend of national economic development, adhered to the "high-quality market share improvement as the core", and always maintained its determination, achieving the continuous improvement of market value and competitiveness, further consolidating the leading position of the strong fragrance baijiu.

"The 2022 semi-annual report released not long ago showed that Wuliangye's operating income in the first half of the year was 41.222 billion yuan, a year-on-year increase of 12.17%; the net profit attributable to the parent company was 15.099 billion yuan, a year-on-year increase of 14.38%. From 2016 to 2021, Wuliangye has maintained double-digit revenue growth for six consecutive years, and has become the only baijiu listed company to achieve double-digit growth in revenue and net profit every quarter since the epidemic in 2020. The eye-catching data fully demonstrates that Wuliangye has taken another step forward on the road to high-quality development.

Product is king and quality is supreme. Under the guidance of the strategic policy of "focusing on the main business and strengthening the main business", Wuliangye has always regarded the "ultimate pursuit" of quality as the way to long-term development of the company.

Wuliangye has a long brewing heritage. After more than a thousand years of time, it has always adhered to the original intention of quality and brewed the ultimate wine. While inheriting the ancient brewing techniques, Wuliangye people strictly adhere to the five-character formula of "planting, brewing, selecting and aging", starting from the grain link to cultivate and select, actively carry out variety selection and technological innovation, vigorously promote the upgrading and construction of a million acres of special grain base for brewing, and continue to improve the strategic layout of products.

Inheriting ingenuity and carrying forward innovation. Wuliangye focuses on the product side, with the original intention of "satisfying consumers' needs for a better life." On the basis of adhering to the tradition of ancient brewing, pure grain brewing, and craftsmanship brewing, it implements supply-side structural reforms with wine body innovation and process innovation as the core, and builds a full life cycle quality management system from "a seed to a drop of fine wine." In recent years, Wuliangye has successively won the "Tianfu Quality Award" and "Asia Quality Excellence Award", and has become the only wine company in the industry to win the highest honor in the field of national quality management four times. "

"Five grains are harmonious, and the beauty lies in ecology. In the world-famous golden wine-making belt at 30° north latitude, Wuliangye has had unique ecological conditions since its birth, and ecology has become its foundation. Whether it is the brewing concept of "harmony between man and nature" or the favorable production conditions endowed by the ecology, it has achieved the rich heritage of a great country with five grains and strong fragrance. Under the guidance of "Ecology First, Green Development", Wuliangye vigorously builds ecological parks, insists on providing ecological products, fully realizes ecological production, strengthens R&D investment, applies new technologies and new processes to the entire process of "three wastes" management, is committed to building an "ecological Wuliangye", and strives to become a benchmark for the ecological development of China's Wuliangye industry.

As a key part of the company's core competitiveness, Wuliangye has always adhered to development determination, following the strategic theme of "strengthening the brand, optimizing products, and expanding the market," continuously enhancing its cultural attributes, cultivating brand influence, and stimulating brand vitality. With the successive launch of brand cultural promotion initiatives such as the Wuliangye 520 Harmony and Beauty Cultural Festival, China West Lake Sentiment Wuliangye Rose Wedding, and collaborations with "Forbidden City" and "Courtesy, China," Wuliangye is not only awakening traditional culture with its historical accumulation, but also continuously inspiring the vibrant charm of Wuliang fine liquor, telling the story of Chinese baijiu in innovative ways, and constantly empowering its brand culture and competitiveness.

The struggle is endless and time is the witness. As an active market entity and the leader of China's baijiu industry, Wuliangye is riding the wave of China's economic giant and bravely rising to the forefront. "

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