Valuing Martell XO (Gold Cap, Gold Collar, Cordon Supérieur, XO Suprême)

Martell XO | The Flagship Aged Cognac from the 1715 Cognac House

Martell is the oldest of the four major Cognac houses (founded in 1715). Their XO primarily features eaux-de-vie from the Borderies and Fins Bois regions, offering a rounder, more floral palate than the Hennessy range. For old bottle collectors, Martell XO's "golden head and ring" (1980s) and "flying blue top" (1990s) are recognized as solid investments. The current version, renamed XO Suprême, features a red geometric bottle design.

Flagship Versions by Generation

  • 1980–1989 Golden Head and Ring XO: Metallic gold cap with a gold ring, squat bottle, yellow and black label, pure English back label.
  • 1990–1999 Flying Blue Top XO: Blue plastic long-neck cap, retaining the squat bottle, a transitional version.
  • 2000–2018 Standard XO: Red label, plastic cap, already featuring the Pernod Ricard Group LOGO.
  • Post-2018 XO Suprême (Red Geometric Bottle): Current version, bottle changed to red three-dimensional geometric faceted glass, with a red glossy paper box.
  • Limited Edition Crystal Bottles / Pierre Hardy Collaborations: Limited release art collaboration versions, with a significant premium.

Quick Identification Guide for Old and New Versions

  1. Bottle Shape: Squat bottle = 80s–90s old version; Red geometric facets = post-2018 current Suprême; Rounded shoulder tall bottle = 2000–2018 transitional version.
  2. Cap Color and Material: Metallic gold cap = 80s; Blue plastic long-neck cap = 90s; Black short cap = 2000–2018; Red short cap = current.
  3. Original Box Hot Stamping: Complete hot stamping on old yellow and black box adds 15–20%; complete hot stamping on current red glossy box adds 5–8%.
  4. Bottle Base Group Identification: "Seagram" text = pre-2001; "Pernod Ricard" = post-2001.

Brand Authentication

The precision of Martell's signature swift logo molding (on the bottle base/shoulder) is a key identifier. Common flaws in fakes: blurry gold ring printing (genuine is metallic electroplated), incorrect shine on blue plastic top (genuine is more matte), shallow molding on the bottle base. It is recommended to take four photos: full bottle, top of the cap, swift logo on the base, and back label. For the Suprême red geometric bottle, check if the texture on the side of the box matches the facets on the bottle.

How to Sell Martell XO?

Send photos via WhatsApp to 46135667. Our appraiser will provide a quote within 15 minutes. If it's an 80s golden head old version, we recommend packing it in an individual protective bag (to prevent scratches on the gold ring) before bringing it to us. After on-site verification of bottle details, payment will be settled in cash or via FPS immediately, with the process completed in as little as 30 minutes.

WhatsApp Instant Quote: (852) 46135667　|　WeChat: C8X882

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Common FAQs

Q: How is the buyback price for Martell XO | Martell XO Price and Resale Value determined?
A: The offer is based on edition, age, fill level, capsule and seal condition, crystal or decanter condition, box, certificate and current demand. Chunxiang Wine Merchants checks the bottle details against current Hong Kong market prices before quoting.

Q: Do I need to visit your shop for an appraisal?
A: No. You can send photos by WhatsApp first. For suitable bottles, we can arrange Hong Kong door-to-door appraisal and cash settlement after verification.

Q: Does missing packaging affect the price?
A: Yes. Original box, certificate and a clean decanter usually improve the offer. Missing boxes, certificates, damaged labels, leakage or a low fill level can reduce the final buyback price.

Q: How can I get a fast quote?
A: Send clear photos of the front label, back label, seal, bottle neck, base, box and certificate to WhatsApp 46135667. We will review the details and provide a practical estimate.

Chunxiang Trading Company offers high prices for buybacks:

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Why choose Chunxiang Wine Shop?

Having served tens of thousands of clients, we deeply understand the importance of "integrity"! We will never quote prices arbitrarily, treat people with professionalism and sincerity, and never force transactions. Over the years, we have indeed lived up to this promise: a genuine and trustworthy used wine buying and selling business, which is what we can guarantee to you.

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Tel: 852-46135667

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